I'm sure most of you have seen this ad - the green '95 D-90 wagon driving on a dirt track with a rhino right on its heels. Its up in every Rover dealership I've ever been to, and by working at the successor ad agency, I've had the ability to get a pretty sweet copy for myself.

The rhino always looked fake to me. People told me it was real, but I never believed them. There is NO WAY that the client would today allow us to take such risks for an ad. Guess things were different back in '95.

I am sitting here looking at a picture of the rhino catching the Defender. Catching it hard.

It is pretty ironic that the ad discusses the "powerful" 3.9L V-8, and then to see the picture of the rhino tearing into the Defender!

--Matt

I've still got the calander with that photo on my office wall. People are always surprised to learn that it's not a doctored photo. I've got a Land Rover Owner Mag. from that year with a sequence of the photos showing the rhino hitting the truck.

Mike
:usa:

I've still got the calender too. I seem to remember reading an article about that shoot that mentioned the rhino's name and that it nudged the D90 denting the rear quarter.

Johnathan

Yea, I remember that well...The rino's name was "Tank"...They did about 6 takes of the shot, and on the last take Tank caught the spare tire and lifted the 90 off the ground.

Tank is used in movies and other "rino-required" photo shoots. The article stated that Tank loves to chase cars...Good boy!

--D

The ad with the elephant and the white SW has to be a fake though right?

Ron

Dunno' about the white elephant...Pink elephants yes...White, no.

Picture! Picture! Picture Please! (chanting).

Way