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Old 04-06-2006, 12:33 PM   #1 (permalink)
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BFGoodrich® Tires Launches Outstanding Trails Program

BFGoodrich® Tires Launches Outstanding Trails Program



LOS ANGELES – April 5, 2006 – Maker of the “World’s Toughest Off-Road Tires,” BFGoodrich ® Tires, in conjunction with Tread Lightly and United Four Wheel Drive Associations (UFWDA), announced today the launch of its Outstanding Trails program. The Outstanding Trails program highlights some of the best off-road trails in the country and is dedicated to the responsible use and preservation of these off-road trails and will aid in the conservation efforts.



“Last year, more than 50 million people sought adventure through recreational off-road driving; the sport is exploding in popularity,” said Kaz Holley, brand director for BFGoodrich Tires . “Each one of the trails highlighted in this program is amazing, and embodies the very best in off-roading. BFGoodrich Tires and these Outstanding Trails are very similar in nature – both are tough and both are fun to drive on.”



The program identifies five of North America’s best trails. From desolate desert stretches to towering peaks and rolling hillsides, these trails are unique in toughness and beauty.



After a careful selection process, five of North America’s “outstanding” off-road trails were nominated for uniqueness, terrain type and enthusiast following. Black Bear Pass, near Ouray, Colorado, is a picturesque trail nestled in the San Juan Mountains. Pyeatt Draw, a scenic and exciting trail situated in Payson , Arizona . Hell’s Revenge, with its slick sandstone slopes brings adventure to thrill seekers in Moab, Utah . Historic Naches Pass, also known as the Longmire Wagon Train, takes off road drivers over the Cascade Mountains in Naches , Washington . Last, but not least, Upper Tellico OHV Area, Trail #4, located in the Natahala National Forest, is located in North Carolina where Tennessee, South Carolina and Georgia meet.



Both Tread Lightly and UFWDA are non-profit organizations dedicated to responsible and ethical outdoor recreation. BFGoodrich Tires collaborated with these two groups to select the finest North American trails, and will continue to work with these organizations on restoration and education initiatives.



As a part of the program, which runs from May through October, BFGoodrich Tires will host several events at designated trails to highlight the uniqueness of each location as well as to educate off-roaders on the responsible use of each trail. BFGoodrich Tires will also give a grant to a selected off-road club to help with the costs associated with the trail’s conservation.



Tread Lightly! ® is a national nonprofit organization whose mission is to empower generations to enjoy the outdoors responsibly. Tread Lightly!'s strategic educational message, along with its training and restoration initiatives are designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them. The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with the needs of the environment. The federal government recognizes this by acknowledging Tread Lightly! as a sole-source service provider of education and training on how to be environmentally and socially responsible while using motorized and mechanized vehicles in off-highway settings.



United Four Wheel Drive Associations (UFWDA) is the world’s leading representative of all-brand four wheel-drive enthusiasts. UFWDA benefits, developed and tested true over the past 30 years, include four wheel drive safety and awareness education; user ethics programs such as adopt-a-road, conservation volunteer, and volunteer trail patrol; assistance with new club formation; education seminars to aid four wheelers through complex state and federal programs affecting trail access; internet forums designed to connect members globally and instantaneously; and unrestrained member access to its full-time legislative advocate and nationally-recognized attorney working exclusively for four wheel drive enthusiasts to protect access and prevent road and trail closures. For more information on the UFWDA log on to www.ufwda.org or call toll free 1-800-44-UFWDA (800-448-3932).

BFGoodrich® Tires combines technological expertise with vast motorsports experience, delivering a high-performance tire for every type of vehicle from ultra-high performance tuner vehicles, sports cars and SUVs to the hottest sport trucks, pickups and rock-crawling rigs in the world. For more than 30 years, BFGoodrich Tires has used motorsports as a proving ground.



Success on the street begins with winning on the track and BFGoodrich Tires is involved in every type of racing, including oval, sports car, drag, desert, rally ( Dakar and WRC) and extreme rock-crawling. With 20 consecutive Baja 1000 wins, the most wins in rock-crawling history, and an unmatched record on pavement, BFGoodrich Tires has proven the only records it breaks are its own.
Visit BFGoodrich Tires online at www.bfgoodrichtires.com .
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