BFGoodrich® Tires Honors Moab’s Hell’s Revenge Trail

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BFGoodrich® Tires Honors Moab’s Hell’s Revenge Trail

– Red Rock 4-Wheelers Receive Grant for Trail Clean Up and Conservation Efforts –

MOAB, Utah – June 5, 2006 – Named as part of 2006 Outstanding Trails, BFGoodrich® Tires today celebrated the Hell’s Revenge trail at a ceremony in Moab, Utah. As part of the festivities, BFGoodrich Tires presented a grant to the Red Rock 4-Wheelers club, which will be used to aid in the conservation efforts for one of Moab’s most famous off-road trails.

BFGoodrich Tires, working in conjunction with Tread Lightly!® and United Four Wheel Drive Associations (UFWDA), specifically chose the Hell’s Revenge trail as one of its outstanding trails for offering some of the most rugged and scenic country available for off-roaders. The unique “slick rock” and sandstone terrain of Hell’s Revenge provides visitors with excellent traction through otherwise impossible territories of breathtaking views through the La Sal Mountains to the Colorado River canyon.

"The Hell's Revenge trail is classic Moab off-roading; endless slick rock, panoramic views and challenging four wheeling,” said Jeramey McElhaney, president of Red Rock 4-Wheelers, Inc. “BFGoodrich Tires is making the premier choice for its Outstanding Trails program and an even more outstanding contribution to preserving and protecting our trails."

The Red Rock 4-Wheelers club is known throughout the off-road community for its constant mission of bringing together adventure lovers who share the common interest of active and responsible four wheeling. The group manages several annual events in Moab, including the Easter Jeep Safari, which has grown throughout the years to be the biggest trail-ride event in the United States, consisting of nine-straight days of off-roading. Before and after each of these events, the group continuously cleans and marks each of the trails in an effort to keep public lands and roads available for safe, multipurpose use.

“The popularity of Moab and the Hell’s Revenge trail has grown significantly in the past few years,” said Kaz Holley, brand director for BFGoodrich Tires. “Maintaining this trail is vitally important for the off-roaders in Moab, and therefore, a top priority for the BFGoodrich Tires brand as well.”

After a careful selection process, five of North America’s “outstanding” off-road trails were nominated for uniqueness, terrain type and enthusiast following. The four other Outstanding Trials aside from Hell's Revenge are: Black Bear Pass, near Ouray, Colorado, a picturesque trail nestled in the San Juan Mountains; Pyeatt Draw, a scenic and exciting trail situated in Payson, Arizona; Historic Naches Pass, also known as the Longmire Wagon Train, takes off road drivers over the Cascade Mountains in Naches, Washington; Last, but not least, Upper Tellico OHV Area, Trail #4, located in the Natahala National Forest, in North Carolina where Tennessee, South Carolina and Georgia meet.


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Both Tread Lightly and UFWDA are non-profit organizations dedicated to responsible and ethical outdoor recreation. BFGoodrich Tires collaborated with these two groups to select the finest North American trails, and will continue to work with these organizations on restoration and education initiatives.

Tread Lightly!
Tread Lightly! is a national nonprofit organization whose mission is to empower generations to enjoy the outdoors responsibly. Tread Lightly!'s strategic educational message, along with its training and restoration initiatives are designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them. The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with the needs of the environment. The federal government recognizes this by acknowledging Tread Lightly! as a sole-source service provider of education and training on how to be environmentally and socially responsible while using motorized and mechanized vehicles in off-highway settings.

United Four Wheel Drive Associations (UFWDA)
United Four Wheel Drive Associations is the world’s leading representative of all-brand four wheel-drive enthusiasts. UFWDA benefits, developed and tested true over the past 30 years, include four wheel drive safety and awareness education; user ethics programs such as adopt-a-road, conservation volunteer, and volunteer trail patrol; assistance with new club formation; education seminars to aid four wheelers through complex state and federal programs affecting trail access; internet forums designed to connect members globally and instantaneously; and unrestrained member access to its full-time legislative advocate and nationally-recognized attorney working exclusively for four wheel drive enthusiasts to protect access and prevent road and trail closures. For more information on the UFWDA log on to www.ufwda.org or call toll free 1-800-44-UFWDA (800-448-3932).

BFGoodrich Tires
BFGoodrich Tires combines technological expertise with vast motorsports experience, delivering a high-performance tire for every type of vehicle from ultra-high performance tuner vehicles, sports cars and SUVs to the hottest sport trucks, pickups and rock-crawling rigs in the world. For more than 30 years, BFGoodrich Tires has used motorsports as a proving ground.

Success on the street begins with winning on the track and BFGoodrich Tires is involved in every type of racing, including oval, sports car, drag, desert, rally (Dakar and WRC) and extreme rock-crawling. With 20 consecutive Baja 1000 wins, the most wins in rock-crawling history, and an unmatched record on pavement, BFGoodrich Tires has proven the only records it breaks are its own. Visit BFGoodrich Tires online at www.bfgoodrichtires.com.

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Media Contacts: Mark Burd
864-458-5115
Mark.burd@us.michelin.com