Pirate 4x4

SNOQUALMIE, Wash. (June 6, 2011) – Professional athlete Shaun White is branching out from the thrill of asphalt at Mazda Raceway Laguna Seca and taking to the mud of Old Mill Adventure Park as he continues to upgrade his driving performance with BFGoodrich® Tires in Chapter 3 of the “Upgrade to BFGoodrich” campaign. The automotive enthusiast spent time behind the wheel of a full-bore rally car at DirtFish Rally School in Snoqualmie, Wash., to learn the basics of rally driving from experts in this unique motorsport. His latest adventures will debut today in an interactive experience at www.bfgoodrichtires.com/shaunwhite.

Chapter 3 – “Rally 101”
Continuing White’s driving upgrade, the BFGoodrich Tires team put him through the paces at the DirtFish Rally School on a muddy Rally 101 course. White was instructed by two rally racing all-stars – Forest Duplessis, DirtFish Rally School chief instructor, and David Higgins, British Rally Champion and Subaru Rally Team USA member. During White’s time behind the wheel of a Vermont SportsCar-prepared Subaru race car equipped with BFGoodrich® g-Force™ Rally tires, he learned advanced car control, including trail braking and cornering techniques.

“Rally is an exciting sport and it’s great to see an athlete of Shaun’s caliber give it a try,” said Forest Duplessis. “At DirtFish, we love introducing new drivers to the sport, so we really enjoyed working with Shaun. He picked up the fundamentals very quickly — in fact, more quickly than anyone I’ve seen in a long time who’s trained at our school.”

Fans have the unique opportunity to participate in the Chapter 3 webisode through an interactive experience online at www.bfgoodrichtires.com/shaunwhite.  A video map of the DirtFish Rally School enables users to choose White’s adventure ranging from the gravel skidpad to the thrill ride piloted by Higgins.

“BFGoodrich Tires and its g-Force Rally tire have dominated the rally event podium at X Games with 17 out of 20 medals — similar to how Shaun has dominated the X Games podium in his sports,” said Duane Thomas, brand marketing communications manager at BFGoodrich Tires.  “Focusing on rally driving for Chapter 3 further connects two dominating forces in the X Games world, demonstrating that any car enthusiast can be the best driver they can be simply by upgrading to BFGoodrich tires – just like Shaun.”

About the “Upgrade to BFGoodrich” Campaign
The webisodes featured on www.bfgoodrichtires.com/shaunwhite document White as BFGoodrich Tires upgrades his driving experience. Chapter 1, released during January’s Winter X Games, highlighted White’s adventures while learning the ins and outs of what it takes to be a performance driver, as taught by Team BFGoodrich members and professional racers Samuel Hubinette and Lars Wolfe.

White continued his driving upgrade in Chapter 2, which was released in April, where he learned fundamental skills from 2009 BFGoodrich Motorsports Person of the Year Terry Earwood at Skip Barber Driving School in Monterey, Calif. Chapter 2 followed White’s time in the classroom, skidpad, autocross and on the track, culminating in an exciting head-to-head competition with his classmates.

Using motorsports as a proving ground for more than 40 years, BFGoodrich® Tires is involved in every type of racing, including oval, sports car, drifting, drag, desert, dirt, rally and extreme rock crawling.  BFGoodrich Tires combines technological expertise with vast motorsports experience, delivering a high-performance tire for every type of vehicle. Visit BFGoodrich Tires at www.BFGoodrichTires.com and on Facebook at www.Facebook.com/BFGoodrichTires.


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