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Continental Kicks-Off 'Go Anywhere' GPS Promotion in Time for Summer Travel Season
Posted on 03.02.10 by camo

Filed under Press Releases, and Tagged With: continental tire, tomtom

TomTom® Navigation System Free With Tire Purchase of $499 or more

FORT MILL, SC - (March 1, 2010) - Continental Tire is helping consumers get ready for their summer road trips by bringing back its wildly popular GPS promotion. Running March 1st through April 10th, consumers who purchase four Continental-brand tires valued at $499 or more will receive a free TomTom® GPS system (purchase price excludes tax, fees and road hazard insurance policies).

"Our GPS promotions have been far and away the most popular and successful promotion," said Travis Roffler, director of marketing, Continental Tire. "So with vacation season right around the corner, we're giving consumers the opportunity to literally 'Go Anywhere.'"The new promotion is supported with point-of-sale displays at Continental Tire dealerships nationwide; with a Web banner ad campaign; and with ads in a variety of leading automotive enthusiast publications.

About Continental Tire

Continental Tire is a division of the Continental Corporation, and offers a complete premium line of ultra-high performance, passenger and light truck tires that instill confidence and a passion for driving. Continental tires are fitted as original equipment on many of the world's finest automobiles. Learn more about Continental Tire by visiting us at www.continentaltire.com.

With sales of approximately €20 billion in 2009 Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, Continental contributes enhanced driving safety and global climate protection. Continental is also a competent partner in networked automobile communication. Continental currently employs approximately 134,500 in 46 countries.

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