Pirate 4x4 banner

1 - 1 of 2 Posts

·
Administrator
Joined
·
3,802 Posts
Discussion Starter · #1 · (Edited)
Lucas Oil Off Road Racing Series Announces 2010 Television Package
Posted on 02.16.10 by camo

Filed under Press Releases, and Tagged With:


Corona, California (February 16, 2010) - Today, the Lucas Oil Off Road Racing Series announced that the series will feature over 70 hours of television programming over four broadcast networks. With multiyear contracts confirmed with CBS Sports and SPEED, the popular short course off road racing series will also be featured on the VERSUS (VS.) and MAV-TV networks.

The national network contract with CBS Sports includes three, one hour episodes in 2010 with coverage expanding to five, one hour episodes in 2011. This CBS Sports partnership brings the Lucas Oil Off Road Racing Series into the CBS Sports Spectacular family, offering a commitment of promotional support from the network. This two year agreement compliments a new three year contract with SPEED to provide the series with the firm foundation of a long term television presence.

Lucas Oil Products Executive Vice-President, Bob Patison spoke on the new package. "We are elated to be working with CBS Sports. As we continue to build our investment in short course off road racing, CBS Sports has committed to working with us to develop a following on their network for the Lucas Oil Off Road Racing Series. This partnership will certainly increase viewership and bring an even wider audience to the sport." Patison continued. "Our outstanding relationship with SPEED has allowed us to secure these thirty prime time broadcast hours for the series for the next three years. These networks, along with VERSUS and MAV-TV, share our confidence that this sport will continue to grow and thrive."

Maintaining a philosophy of providing the complete line-up of short course off road racing classes to viewers, VERSUS will feature ten hours of coverage highlighting Limited and Unlimited Buggy racing along with the growing SuperLite class. The complete season of all televised classes will be re-aired on the MAV-TV network providing additional coverage.


About the Lucas Oil Off Road Racing Series:

The Lucas Oil Off Road Racing Series is the evolution of the long standing support of short course racing by Forrest Lucas and Lucas Oil Products. Steeped in the Midwest tradition of short course off road racing infused with a West Coast influence, Lucas Oil Off Road Racing brings intense four wheel door to door action to challenging, fan friendly tracks. Lucas Oil Off Road Racing Series: This is Short Course. For more information please visit LucasOilOffRoadRacing.com
 
1 - 1 of 2 Posts
Top