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W.E.ROCK Contracted to Design & Oversee Construction of Off-Road Parks in China

ROI Company Continues International Expansion

Henderson, NV – October 9, 2007 – Rhino Outdoor International, Inc. (RHOI.PK), which operates outdoor activity based businesses, including wholly owned subsidiary W.E.ROCK Event, Inc., is pleased to report that the company has entered into an agreement with Hebei Sida Industry Group, CO, LTD (HSIG) and a group of their partners to design and oversee the construction of the rock crawling area and competition site obstacles at the first of 20 parks planned for construction across the country over the next two years. The initial park is to be built in Handan on land adjacent to the Rhino RTV factory and will include a recreation center and RV parking pads. The rock crawling course will be a key feature in the series of R.V. Parks. The W.E.ROCK design team will travel to China in November to over-see the course construction.

“Vacation travel and off-road recreation for the Chinese is growing at an incredible rate as it did in America in the 50 and 60’s,” stated Howard Pearl, CEO & President of Rhino Outdoor International – the parent company of W.E.ROCK, Event, Inc. “The market for off-road vehicles and accessories in China is growing over 18% per year.” Earlier this year, ROI announced that it has partnered with (HSIG) for production of the Rhino RTV off-road vehicle. HSIG will also be selling and distributing the innovative off-road vehicle in China. ROI will be displaying its products with HSIG at iOffroad Asia – the first international exhibition of off-road vehicles and accessories to be held in China at the World Trade Center in Beijing, December 4th - 8th.

“We’re sending two of our best to China to insure we do the job right!” explained Pearl. “Dustin Webster, the former head of the Red Bull rock crawling team and newly appointed Executive Director of W.E.ROCK and ‘Lil Rich’ Klein, one of the best competition course designers in the world will design the course and be on site to oversee the construction.

“We are encouraged by our expanded activities in China,” continued Pearl. “New opportunities have been presented to us within China’s Sanctioned Body of Sports. When you combine that with the growth of the Chinese economy and their expanding interest in the Off Road sector, ROI and its subsidiaries are positioned nicely in the market.”
About W.E.ROCK Event, Inc.

W.E.ROCK Event, Inc. is an off-road racing competition and event management company. It is the sanctioning body for international competition in seven countries across the world and produces the W.E.ROCK Series in the US which includes multiple eastern and western regional competition events which culminate in the Grand National Championships.

On September 28, 2007, ROI, through its recently organized wholly-owned subsidiary, W. E. Rock Event, Inc., a Nevada corporation, acquired all of the assets and assumed certain liabilities of W. E. ROCK, a California sole proprietorship of Richard C. Klein II.

For more information, visit www.WE-ROCK.cc, or www.RhinoBrands.com.

Cautionary Statement for the Purpose of the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995: Forward-looking statements in this news release are made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Certain important factors could cause results to differ materially from those anticipated by the forward-looking statements, including the impact of changed economic or business conditions, the impact of competition, the success of existing and new product releases, the management of our growth, other risk factors inherent in the outdoor recreation, internet, and media industries and other factors discussed from time to time in reports filed by the company with the Securities and Exchange Commission.


Contacts:

Investment:
Redwood Consultants, LLC
Jens Dalsgaard
415-884-0348
[email protected]

Media:
Rhino Outdoor International
Pat Stimpson
509 879 9681
[email protected]
 

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who's gonna keep becca company while you're gone
good news guys:D
She can choose a hot lady to keep her busy while I'm away...:evil:

Aside from this nice little news about China, W.E. ROCK will be a centerpiece of i-offroad, one of the largest off road conventions in the world, in a booth that is larger than even LandRover and the other big OEM's that display there. That's in Bejing in just a few weeks.

The team at ROI doesn't rest and we'll see results of that soon. W.E. ROCK is truly international and we're going to show the reasons why.
 

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that is awesome news. i'm totally psyched for you guys:smokin:
 

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You make obstacles out of all the toys that have been sent back because of lead paint.
 

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Are you going to be able to put a course on that hill that those crazy bastards ride that big log down?
 

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Discussion Starter #10
Are you going to be able to put a course on that hill that those crazy bastards ride that big log down?
Just like Jellico and famous "Poop Chute"

Maybe we can call it the log jam:laughing::laughing:
 
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