|BFGoodrich Tires - Nation of GO
by Lance Clifford
Camo and I were lucky enough to attend the the official launch of BFGoodrich Tires' new social networking project, "Nation of GO" at the K1 Speed go cart facility in Orange County. After an informative presentation about the new website, it was time for a little "GO" of our own. We got to put our skills to the test against some of BFG's best drivers - Casey Currie, Jason Scherer, Jeff Mello, Drift stars Sam Hubinette, Verana Mei, and more.
Just like the quality of their tires, BFG didn't just slap something together and toss it out to the public. They did their homework and spent time developing something unique to the motorsports community. The Nation of GO website was designed to provide an online community where people with a passion for driving can share their adventures. The Nation of GO community is comprised of many different types of automotive enthusiasts, some who live for the toughest trails, and others who live for that perfect windy road. All automotive enthusiasts are welcome at Nation of GO.
The Nation of GO website allows members to create driver profiles; map roads, tracks and trails; upload photos and videos; post blogs and events; start discussions on forums and follow pro drivers like King of the Hammers winner Jason Scherer on the Rubicon Trail, all for free. Like Pirate4x4, Nation of GO is a community that enables members to connect with others who share a common passion.
"BFGoodrich is all about GO, so that's how we've geared the site," said Tom Jupena, brand communications manager for BFGoodrich Tires. "The Nation of GO is a social network offering innovative tools to help people 'Drive. Connect. Share.' It's about doing what you love, and sharing your experiences through pictures, maps, videos and conversation. Among other innovations, the Nation of GO combines Google Maps with our own mobile mapping application to make plotting your favorite roads and trails easy. We haven't built a site for everyone. We've built a site for everyone who shares this passion."
Along with the launch of the Nation of GO website, BFG has embarked on a mobile social networking initiative with the "Nation of GO Tour". The tour will travel the country to drive awareness, and along the way, post pictures and videos and share stories about the journey. Nation of GO members can follow the tour online by visiting the Nation of GO site, the Nation of GO Tour blog (blog.nationofgo.com), Twitter (twitter.com/nationofgo) and YouTube (youtube.com/nationofgo).
Here is the official Mission Statement about the Nation of GO Tour:
"The Nation of GO Tour is a 20+day road trip supporting the launch of nationofgo.com, a new social network for gearheads from BFGoodrich Tires. Because the Nation of GO invites enthusiasts to "Drive. Share. Connect." that's exactly what we're going to do. Drive - A small crew begins the road trip in San Francisco September 11. We'll drive across country to finish in Richmond, Virginia at the end of the month. Share - Equipped with cameras, a mobile editing suite and all the latest tools for social networking, the Nation of GO Tour is posting constant updates along the way. Pics. Videos. Anything cool we see."
Currently (9/21/09) the Tour is in Hot Springs, AR, at the Superlift ORV park.
Future stops include:
- Bourbon, Missouri
- Jasper, Indiana
- Manteno, Illinois
- Chicago, Illinois
- Ft. Wayne, Indiana
- Raymond, Ohio
- Pittsburgh, Pennsylvania
- Harrisburg, Pennsylvania